While passing through a turbulent and uncertain economy

Today I am little bit out of mood as I could not meet one friend whom I used to talk with at the McDonald outlet. Yesterday also I could not meet him. We are all passing through a turbulent economy, which is overcast by uncertain future. This one is really harder and nobody knows what will be the coming days. It is so uncertain that even companies that performed well in the past are nose diving to declare massive lay offs and job cuts.

My friend from Bamberg, Bavaria, Germany whom I used to meet at the McDonald outlet is an interesting person to talk with on many topics on politics, technology and economics. He has been in Japan for the past 3 years. Since the business has come down and affected the sale of many products from outside Japan, his company is also in trouble.

It is interesting to mention here that I have one more friend from Vienna whom I used to meet at the ‘Makudonarudo’ (McDonald) outlet at Kiba.

Many of the Japanese use the word ‘Shrinking economy’ for the current economic phenomenon. Contraction of the economy another popular word in Japan used for the economic slowdown. My friend from Bamberg has planned for a vacation at the end of this month, but what happened to him today. It is unlikely that he will miss for two consecutive days.

My knowledge about Germany is very limited. He told me that Bamberg is a town area in Bavaria and Bavaria is the largest state in Germany by area. Bavaria is located at the south east of Germany.

He is interested to hear about my place and I will ask him about the places in Germany as if the whole Germany is very small for him to know everything about Germany. Japan’s association with Germany during Second World War is a historic fact, even though not so popularly welcomed publicly by many people.

The juicy chicken setto (Chicken hamburger) or Ebi fileto setto (prawns hamburger) with hoto kohee (hot coffee) is our favorite at McDonald. He also prefers the same. Some days we sit more than one hour with our hoto kohee sharing our ideas on world affairs and recent developments in technology.

If I am correct in hearing from my friend, there is a river named Regnitz. He told in Bamberg smoked beer is famous. It is called Rauchbier in German language. I still keep the tissue paper on which he wrote the spelling in German language.

Economic recession is deepening. I could not meet my friend today at McDonald outlet. I waited there for almost one hour for him sipping the hotto kohee slowly with the hope that the he will come.

I could not see any reduction in sales in terms of number of people at any of the McDonald outlets in Tokyo. This is my personal observation and I am not much sure about the exact number of people visiting each outlet. Before one year and now I could see equal number of people chooses to eat out at McDonald. In fact McDonalds had come down with economic packages like one chicken hamburger set cost 630 Japanese Yen before, is now available for 490 Japanese Yen. This is during 11:30 hours to 13:30 hours. This is the time they get peak business and many Japanese like the McDonald food. These 'stimulus packages' implemented by McDonalds attract more customers even at the time of economic slow down or shrinking economy.

My hotto kohee has cooled down. There is no point in waiting for him today. Economy is uncertain and we don’t know what is there for us tomorrow!

My Kitchen in Japan - McDonald's Outlets in Japan

When I start from my country to Japan, I could not imagine how I am going to manage food at Japan. I was told by friends that you are going to face problem with food and language. Language problem may be to some extent overcome as I will be posted at the office where many of my Japanese colleagues can communicate in English.

Food was really a nightmare for me! I depended on bread and jam for the initial days, tried some Japanese food. Many Japanese food tasted OK for me, but nothing came out my way to be a regular food. My mother at homeland was also worried as anybody's mothers do.

My problems was the lunch! We have one hour lunch break. Initially I tried at our company canteen. I treid Japanese food eventhough it tastes totally new to me. Within one week, I found my kitchen at Ito Yokado at Kiba.

There is my Kitchen - The McDonald's ! Yes, the McDonald's at Ito Yokado near Gatharia, Kiba, Koto ku, Tokyo.

Who told foreigners will face problem for food in Japan. Rather, I will think these all are a part of propaganda against Japan. Japan has the maximum number of McDonald outlets in the world except U.S.

Japanese people are crazy to eat McDonald burgers. My favorite burger is the recently introduced Shrimp burger which costs 270 Yen. The set (Setho in Japanese) which consists of Shrimp Burger, Fried potatoes (I like to call it fried potatoes instead of french fries) and medium size Coca cola, costs me 650 Yen. That is the cost of my lunch. And my 'lunch box 'setho' will be waiting for me at McDonald at 12 Noon every Monday to Friday.

At the middle of all my food problems, my friends criticize me for having lunch at McDonald, for having 'junk food' daily. This is what they have been informed through media against McDonald ! Now my eating out at McDonald outlet at Kiba is a matter of discussion at our Japanese class on every Saturday.

McDonald showed me a way to live in Japan, if I am not exaggerating the taste of McDonald food. The Ebi-Fileto, which I take on atleast 3 days a week along with fried potatoes keep me alive in Japan. Then there is a natural question, why you can't cook ? The answer is this blogger currently have some problems with health, which prevent him straining the body. Cooking is a strain?

Yes, cooking is a strain when McDonald is there around you !

McDonald's Japan official site says: Since 2004, adoption of world-wide success cases to Japan, re-introduction and continuation of proactive investments, full-implementation of customer base expansion strategies, and driving of company reform through the enhancement of personnel awareness were implemented to further drive globalization. In addition, the following initiatives were implemented during the period: (1) further enhancement of QSC (2) introduction of new products, such as ‘Premium Roast Coffee’, ‘Premium Roast Iced Coffee’ and ‘Mega Muffin’ (3) reinforcement of 100 yen Mac menu with ‘Shaka-Shaka chicken’ (4) expansion of 24hr drive-thru & front counter operation (5) refurbishment of stores to provide comfortable dining area (6) investment for people development (7) expansion of e-marketing, and (8) franchising program. These initiatives generated great synergistic effects and resulted in further expanding our customer base. During the period, the highest daily sales record was renewed twice (June 28 & 29, 2008). Monthly sales record is growing for 18 consecutive months, and system-wide sales is showing positive growth, year-on-year, for 29 straight months.All these brought about the following strong consolidated performance during the FY 2008 interim: consolidated sales of 202.891 billion yen, consolidated current profit of 6.854 billion yen, and 6.192 billion yen net profit for the period.

All these McDonald food is consumed by Japanese people. And still Japanese people are the most healthier people in the world, and Japanese people live more than people from any other contry live. Many times, I will have a seventy plus year old Japanese grandma near to me tasting her McDonald burger!

Still, you search in the google or Yahoo! about Japanese McDonald outlets, you will get the negative propaganda news about McDonald at the front pages. They are so powerful to make their presence at the front pages of search engines!

But, tomorrow, I will have my Ebi Fileto!